Experience archive #0 : Human Joysticks

A really lovely example of what great things can happen when you empower people en-masse to simply play. msnbc.com presents the worldwide premiere of interactive crowd gaming in movie theaters. Captured opening weekend of Spider Man 3 in Los Angeles in the summer of 2007. Also played in Philadelphia and White Plains, NY. Created by SS+K in collaboration with Brand Experience Lab. Play the online version of the NewsBreaker RSS game: www.NewsBreakergame.com